Branding and a Web Presence

Students live in the internet age with an expectation of easy access to information through the web. The exceptions in this area continue to rise from adherence to user design conventions, and thoughtful information organization to an exception of a rich multi-media experience.

If a college is to compete for students in this day and age, then your web presence is an important component in that competition. The college's web pretense is typically the students first impression of the college and can certainly break the deal.

When Dr. Jill Landesberg-Boyle started her presidency at FKCC the website was in need of an update. It did not adhere to current design conventions, but more importantly the information was spread over a number of separate silo's that were bolted together making it hard to find information. It is often said that consistency is quality and with the multiple silo's consistency was hard to find.

Dr. Jill Landesberg-Boyle recognized the web as a critical component in re-branding the college and contracted Third Wave Digital to redesign the website. Third Wave Digital delivered an interactive site featuring embedded media presentations such as video tours, interactive maps, and slide shows. The site is cutting edge, well organized, and visually pleasing.

Dr. Jill Landesberg-Boyle, was thrilled with the site and said, “Students, Faculty and Staff are blown away by the work Third Wave did and how full of life our web site is now. Everyone is proud to give out their web address because they know when that student, potential student or community member hits the link they can not help themselves but to be as excited about Florida Keys Community College as we are... In the words of one of our students, with this website, we are “unstoppable!” ....Third Wave Digital is a huge part of our new, invigorated life at FKCC and we consider Third Wave a big part of why we are now the fastest growing community college in the Florida system!”