Branding and a Web Presence

Students live in the internet age with an expectation of easy access to information through the web. The exceptions in this area continue to rise from adherence to user design conventions, and thoughtful information organization to an exception of a rich multi-media experience.

If a college is to compete for students in this day and age, then your web presence is an important component in that competition. The college's web pretense is typically the students first impression of the college and can certainly break the deal.

When Dr. Jill Landesberg-Boyle started her presidency at FKCC the website was in need of an update. It did not adhere to current design conventions, but more importantly the information was spread over a number of separate silo's that were bolted together making it hard to find information. It is often said that consistency is quality and with the multiple silo's consistency was hard to find.

Dr. Jill Landesberg-Boyle recognized the web as a critical component in re-branding the college and contracted Third Wave Digital to redesign the website. Third Wave Digital delivered an interactive site featuring embedded media presentations such as video tours, interactive maps, and slide shows. The site is cutting edge, well organized, and visually pleasing.

Dr. Jill Landesberg-Boyle, was thrilled with the site and said, “Students, Faculty and Staff are blown away by the work Third Wave did and how full of life our web site is now. Everyone is proud to give out their web address because they know when that student, potential student or community member hits the link they can not help themselves but to be as excited about Florida Keys Community College as we are... In the words of one of our students, with this website, we are “unstoppable!” ....Third Wave Digital is a huge part of our new, invigorated life at FKCC and we consider Third Wave a big part of why we are now the fastest growing community college in the Florida system!”

Dr Jill Landesberg-Boyle Brought Much Needed Change

Dr. Jill Landesberg-Boyle was a change agent for FKCC, which was sorely in need change.

Before

After

Vote of no confidence by the faculty in both the past president and the vice president for academic affairs (who applied to be the next president (to begin in 2007) FTE Losing 50 FTE (about 150 students) a year for the past 10 years Recruitment No response to students who inquired about enrolling Nursing Faculty Had resigned in protest Salaries Among the lowest in the state; special “bonuses” that seemed arbitrary and capricious Culture According to a State Task Force: One of obstacles not opportunities Budget More expenses planned than revenues Performance Issues Last in state for retention and graduation (Miami Herald, Summer 2007) Students unable to get classes Faculty office hours being ignored by some unscrupulous faculty members

Vote of confidence from faculty for Dr. Jill Landesberg-Boyle Enrollment Double that of the average for the state community college system Foundation Gifts more than doubled - Brought in over $2 million dollars from 2007-2009 Federal Appropriation $2.24 Million announced in December 2009 Performance benchmarks Marked improvement in performance benchmarks Student Government Association (SGA) First SGA is inaugurated by the new president Salaries Faculty salaries improved on average 17% in the first year of Dr. Jill Landesberg-Boyle’s tenure

Dr. Jill Landesberg-Boyle an Innovator and Visionary

From Dr. John Kehoe, VP Business, FKCC


Dr. Jill Landesberg-Boyle is an innovator and a visionary. She understands the changing needs of students and the community and has the ability to translate that vision into reality. Her proven track record of this at Florida Keys Community College (FKCC) transformed FKCC from a sleepy institution to a dynamic force for the region and the state. On all levels she has excelled in the state and board mandate she was charged with upon her arrival.

Dr. Jill Landesberg-Boyle increased recruitment, attracting students from around the country. Her efforts in working with the faculty to change the schedule to a more student-centered effort was also incredibly successfully, moving the average student credit hours taken from 8 credits per student to over 11 credits per student overnight. Current and future applications are up exponentially.

Dr. Jill Landesberg-Boyle also worked with our shared governance system to improve and increase academic programs. Her fundraising efforts doubled the gifts the institution received. With faculty team members, she introduced an agenda for Federal grants, bringing in assistance to provide the needed professional development to support the faculty in this effort. She led Federal appropriation efforts and worked with the State in construction of the first new building on campus in 17 years. Dr. Jill Landesberg-Boyle beautified the campus and worked with the legislature to enable the construction of the first new student housing on campus. Additionally she led energy saving measures saving the campus tens of thousands of dollars. The new and exciting partnerships she fostered, moved the college into the forefront on several critical initiatves to assist our community and marine industries. All of this within two years time!

Dr. Jill Landesberg-Boyle is a caring, understanding, and exceptional professional with ability and talent who excels in all aspects of higher education. She not only has the knowledge, drive and determination to transform an institution but also has the capability to raise its performance to the next level. A person with such a combination of attributes only comes along only once in a lifetime.

Keys Friends Writes For Dr.Jill Landesberg-Boyle

Dr.Jill Landesberg-Boyle has been an inspiration to a college that had previously been in decline for a number of years. Dr. Jill Landesberg-Boyle has not only been a change agent but one who has literally transformed this institution from a sleepy backwater school to one that is in the forefront of new and exciting ventures characterized significantly increases in enrollment, new programs, initiatives, buildings and a federal earmark that has brought this school into the big leagues.

Having known Dr. Jill Landesberg-Boyle for over 7 years, I can truly attest to the fact that Dr. Jill Landesberg-Boyle has been the difference between status quo and dynamic achievement in every place she has been. Dr. Landesberg-Boyle has dramatically improved every aspect of our previously struggling institution, and all in the face of a continued state funding decline. If you are looking for someone who is extremely capable in every facet of higher education who can take your institution to the next level, she's the one.

Dr. Jill Landesberg-Boyle is very bright, articulate, analytical and caring and will give your institution 200%. Someone like Dr. Jill Landesberg-Boyle only comes around once in a lifetime, if you are lucky. Don't pass up this opportunity.

Dr Jill Landesberg-Boyle Demonstrated Success

Dr. Jill Landesberg-Boyle's career includes a long record of demonstrated success in increasingly responsible higher education positions. Dr. Jill Landesberg-Boyle began early on as an undergraduate resident assistant, which led to a position as a residence life professional. She then moved to Los Angeles upon graduating from my doctoral studies and eventually moved from a director to a dean position. Ultimately, Dr. Jill Landesberg-Boyle advanced into a vice presidency and, now, a presidency. Throughout the years, She have instructed numerous classes at both the undergraduate and graduate levels. These classes include Organizational Behavior and Leadership for MBA students, freshmen seminars, leadership courses, honors classes, and numerous multicultural classes within the graduate and undergraduate programs within the School of Education at the University of Massachusetts, Amherst.

Early in Dr. Jill Landesberg-Boyle's' career, she was approached to design and serve as founding advisor for an honors residential program. That program, the University of Massachusetts Residential Honors program, has grown and flourished. This experience convinced Dr. Landesberg-Boyle that colleges can and should offer transcendent opportunities leading to tangible student learning outcomes. In step with that vision, Dr. Landesberg-Boyle designed and fostered service-learning and student leadership programs to help students become vested in their educational experience and improve completion rates. While vice president for student affairs at the Pennsylvania College of Technology, Dr. Jill Landesberg-Boyle worked on a model retention program featured in National On-Campus Report. That work attracted site visits from other institutions, such as Kent State University, seeking to replicate the program.